The impact of E-Commerce on the availability of marketing information for agricultural export companies

Document Type : Original Article

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Department of Agricultural Economics & Extension, Faculty of Agriculture, South Valley University, Qena 83523, Egypt

Abstract

This study aims to examine the impact of e-commerce on the availability of marketing information for agricultural export companies. The research relied on both primary and secondary data sources. Secondary data sources included statistical publications and previous studies, while primary data were collected through an online questionnaire distributed to 250 agricultural export companies. The research reached several important findings regarding the impact of e-commerce on agricultural exports. The data revealed several obstacles limiting agricultural companies' benefits from e-commerce, the most significant of which is fraud, which accounts for 79% of the sample studied. The study also found that a large percentage of farmers and small producers (78%) lack sufficient skills in using modern technological tools, which hinders their progress in this field. On the other hand, the study showed that traditional communication methods, such as email and fax, still play an important role in agricultural crop export processes, with an 88% usage rate. In light of these findings, the research recommends strengthening legal regulations in Egypt to ensure the security of e-commerce transactions in the agricultural export sector, as well as enhancing the role of cooperative associations and developing their ability to provide necessary marketing information to farmers and exporters.

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SVU-International Journal of Agricultural Sciences
Volume 7, Issue 1
January 2025
Pages 123-134

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