Exploring indigenous communication strategies for championing development initiatives: A review of the role of drama, folk songs and poetry

Document Type : Original Article

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1 Exploring indigenous communication strategies for championing development initiatives: A review of the role of drama, folk songs and poetry

2 Department of Agricultural Economics, Agribusiness and Extension, Kwame Nkrumah University of Science and Technology (KNUST)-Kumasi, Ghana.

3 Department of Agricultural Economics and Extension, University of Cape Coast (UCC), Cape Coast, Ghana.

Abstract

Indigenous communication, deeply rooted in cultural traditions, is pivotal in fostering community development and social change. This paper explores the multifaceted realm of Indigenous communication, focusing on folk songs, drama, and poetry and their contributions to global development efforts. Drawing from a comprehensive literature review and insights from communication specialists, the study investigates the characteristics, roles, applications, and impact of these traditional communication forms. The review highlights that drama is a collaborative platform for portraying real-life issues, fostering communication skills, promoting democratic values, and enhancing social awareness. Folk songs, transmitted orally across generations, celebrate cultural identity, preserve historical events, and convey important messages on social issues and public health. Through its expressive and reflective nature, poetry catalyzes social change, engaging individuals in dialogue and promoting empathy and critical thinking. The paper recommends incorporating Indigenous communication methods into development initiatives to ensure cultural resonance and accessibility for target communities. The paper highlights the transformative potential of Indigenous communication in promoting inclusive development and fostering societal cohesion. Ultimately, it contributes to the discourse on communication for social change, offering insights into leveraging Indigenous communication to benefit rural communities and development practitioners

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