Preference for mass media usage among farmers in Egbedore Local Government Area of Osun State Nigeria

Document Type : Original Article

Authors

Department of Agricultural Extension and Rural Development, Faculty of Agriculture, University of Ilorin, P.M.B. 1515, Ilorin, Kwara State, Nigeria

Abstract

This study examined the preference for mass media usage among farmers in Egbedore local government area of Osun state, Nigeria. A two stage sampling procedure was used to select 80 respondents. Data were obtained by the use of structured questionnaire. Findings show that telephone (50%), television (21.2%) and radio (20%) were the most preferred mass media by farmer in accessing agricultural information in the study area. easy accessibility (mean=4.57), readily availability (mean=4.35), and cheaper/low cost (mean=4.31) were the foremost reasons for the choice of mass media preferred for accessing agricultural information in the study area. The study found that household size (X2=0.328; p=0.003), years of experience (X2=0.413; p=0.000) and education (X2=0.387; p=0.000) were significantly related to preferred use of mass media to access agricultural information. The study recommend that trained agricultural extension personnel should be deployed to improve the technical know-how of farmers on the use of mass media gadgets to access agricultural information.

Keywords

Main Subjects

SVU-International Journal of Agricultural Sciences
Volume 4, Issue 2
April 2022
Pages 204-209

Files

Share

How to cite

Statistics